There is a huge aspect a lot of people are missing another way to monetize and promote your site? If your site does not have a newsletter and it is a rather large site well you should get one (if it works with your niche) since you’re missing on a load of cash! :)
Newsletters are major you can gain a lot of your demographics from there, you can sell advertising on your newsletter. Its phenomenal, even if you only have like 100 subscribers + figure $5 dollars per newsletter and if you send it out per week thats $20 extra a month? I love money even if only a little bit :P
However a lot of places are cheap, or don’t cater to enough so lets figure it out this way I did the work for you in finding one of the best deals online. I wanted to add a newsletter for Pajama Mommy but it isn’t a company newsletter, and I want to be able to send it weekly and have full control and have the simplest options for the cheapest. I emailed several companies and it was CPM and most for 200 or less subscribers it was $60 dollars a month! I’m like thats ridiculous. So I just kept searching. Until I found it! IContact Yes I have a referral code only because I signed up myself. You can see it in action at Pajama Mommy
Its actually a really easy program, I currently have the 15 day trial which allows me to have 250 subscribers and send out 1500 emails. However once its up I amg oing ot have to pay 10 dollars a month for 500 subscribers and be able to send out 6x the number of subscribers I pay to send out so I can still send out weekly like I wanted to! I send send out 30,000 emails worth. Which I think is phenomenal, they even offer a little meter so you can see when you’re getting close to sending out too much.
Another bonus is they have a WYSIWYG editor, similar to wordpress then you can send the font down to a text editor for those who don’t wish to view them in HTML format.
You can publish it to an RSS feed or even a blog through them. It is actually really cool for a program and really cheap so it is getting my thumbs up of approval.