I’ve been sitting here thinking to myself hmm Pajama Mommy is getting more and more popular but I’m not making a whole lot.

I’ve made $62 dollars on TLA for Pajama Mommy.

Which doesn’t seem like a lot but hey when you get that money coming in from a variety of sources all into your paypal account at the same time boy does it add up!

However, I’ve been thinking to myself when should I raise my prices. Pajama Mommy is a baby blog and a parenting blog to begin with so I of course scoped out the competition. I displayed it going via alexa ranking and noticed that the other competition I have thats a domain with low Alexa sells her ads at the standard $15 to start and has sold 3/8 spots available.

Seeing as thats not helping me I section it now by price. I am the 2nd highest priced website in the Baby section at $65 a link, the highest is another website that charges $150 dollars a link.

What do you get for $150 dollars:
5/10 Page rank
400K Alexa Ranking

plus marks: the ad will be displayed on over 1,000 pages.

What you get for $65 dollars:

6/10 Page Rank
76K Alexa Ranking
Ad shown on over 200 pages.

Now with my ranks alone compared to other website I should be higher. However the number of pages the ad being shown on is rough on me. Typically TLA and other places prefer the links to be on just one page. However, if I am an advertiser I want my link showing up everywhere so they finally say FINE I WILL CLICK YOU! correct? I don’t know if thats good marketing or I’m an idiot but thats how I like to get it. However I feel I should raise it.

I know a lot of other people are going through the problems, so I contacted TLA and said hey do you think you could recommend a new price for me since my rankings have been up they basically said if you want to raise it you have to tell us what to raise it to. This was not helpful, I just wanted a re-evaluation of the price of my links if it should be up even if only by $1 just a bit of information on their point of view, since they of course are the professionals. I wish I was given more help as I know many of you do. So basically I learned this from all of it:

Do thorough research, every possible keyword you can think of surf it and try to find competition. See why they are selling, what their PR is, ALEXA and how many pages do they have on their site. If you have less then try to make more! It could be one of the reasons of why you are not selling as many. Don’t lie about the pages but don’t under price yourself either. If you feel your site deserves more and no one is willing to re-evaluate do it yourself.

Looking at it, I felt my site should be at $85 my rank blasted over 40,000 spots since I was originally added. My links are starting to sell. So I will wait about a week or so let my ranking improve and ask for an increase and see how that goes. It’s only $20 dollars more so its not a huge step up but still its a decent up start.

Also change your categories every now and then, once I played around with the categories and keywords I sold 3 more links!