As I visit a lot of website I’ve noticed that ads galore are all over your site. Its okay in a sense if you’re using multiple companies, however if you are using one company you want to have your CTR (click thru rate) high and your impressions vs. clicks high. The more ads shown the more CPM shown granted, but the less clicks per impressions.

What happens is lets say for example I’ve been using Yahoo Ads. And I look around their site they even say not to place too many ads up since you’ll be showing the same text ads and it will just decrease your CTR VS. CPM

Some places pay based on CPM so hey if you get stuck with a place like I have based on CPM then by all means put your ads all over the place! But really don’t spam your visitors though.

On Pajama Mommy which is my main money maker, I use Yahoo Ads! I also had azoogle which was crap since no one ever bought any, if it works for you great it didn’t work for me. Heck, my own mother forgot to sign up through my azoogle ad which I lost out on a $52 commission :|

On the site I place one ad on top, main view and I’ve received a dozen clicks already from it.
Then on the side bar I place my Text Link Ads sponsored links, Sponsored Review banner, and a Job Board widget.

As you can see its the only way I monetize the site. On the forum for Pajama Mommy I however place the ads on both top and bottom maximizing the views. Which brings down the CPM Yes but unlike the website the forum has more things on the bottom for people to actually go down and read. Not everyone will read the entire front page of a blog but they will sift through forums.