I’ve put my hosting company, E-Starr, into the Sponsored Reviews pool to generate a little buzz. My review isn’t worth much, but I’m hoping to get some word of mouth going. Doing this has given me an advertiser’s view of the system and I thought I would tell you a bit about it.

Just minutes after I set up my campaign I had a good 20 offers. Another half hour later, 20 more. It’s nice to see people are interested in helping me get my company out there. But if you look at my list of offers you’ll see that 95% of them list nothing more than their site names. Sponsored Reviews lists the rank and category next to it, and that’s about all there is to go on. But I need more info.

When you post your site name in Sponsored Reviews it will benefit you (and help the advertiser) if you tell a little about your site. They’ll want to know about your Page Rank, your Alexa, your Technorati, and your site’s participation level. Offer as much positive information as you can into your title, because no one’s looking at your description. When you have 300 offers to get through, the description is the last thing anyone’s going to look at.

So if you were an advertiser and I offered to review your site, you would see “The Blog World (PR4, -150k Alexa)” as the title of my site. This gives the advertiser the information they want upfront and gets the site seen faster than simply listing a title. Try it out, let me know if it helps you out any.