Company branding can be one of the most important parts of marketing a product or website. Have you ever watched a movie and they’ve taken the name of the company off a sticker, but the design is still there, and you know exactly who that company is? That company has been successful in creating their brand where it’s identifiable without the need for words.
I’ve been considering branding The Blog World for this same reason. Making this site recognizable is a huge key to its success. The truth of the matter is, I don’t have a clue how I would do this. Kolbrener, a branding agency, has a very insightful website that I’ve been inspired by. I’m not sure if they realize exactly how much helpful information their website is giving away - for free. Definitely worth checking out.




I run my step-father’s taxidermy website and it needs a good logo (and more content), but I’m not very good at designing that. That website does seem like a good resource. Thanks for sharing. I want to create a logo for That College Kid, too. Maybe if I get around to making one, I’ll make the other.
September 15, 2007 @ 9:30 pm