I want to reach out and let everyone know, if you aren’t getting the bids you used to DO NOT BE AFRAID TO LOWER YOUR PRICE.
You don’t know exactly what your market is willing to spend whats hot and what isn’t. Don’t feel horrible about going lower. Pajama Mommy was at $210 per text link and it was awesome, however we weren’t selling any. They sold like hotcakes at $150-$175 so I emailed TEXT LINK ADS, although the guy was a little abrasive saying I dont think your price should be over $125 its like EXCUSE ME yeah I’m too good for that. But then I thought well I am the MOST expensive Parenting/Baby site in this market. So I sat on the idea for a few moments.
I toyed around and then asked them to lower me from $210 to $175 that is a $35 lower amount. But the fact was I went from having 10 ads spots filled to 9 then down to 7 and they weren’t renewing them like they had before. I usually sell out every month. This wasn’t any good. So I am trying again playing the field at the amount.
I personally do not care if I annoy everyone at TLA with the lowering and the raising of my prices, why because they are making 50% off of me doing this to find my best target market price. Granted I am getting a lot of buzz for direct advertising, however if I wasn’t playing the price amount they wouldn’t have made what they did if I didn’t play the field a bit correct?
Make sure you aren’t under pricing yourself, and make sure you aren’t over pricing yourself. Its a really hard game to play there are a lot of places that sell better and there are a lot that suck, you have to figure out your best market.
Text Link Ads seems to be the place where more money is spent. Text Link Brokers, you may get $300 at TLA but you’ll only get $75 at TLB which is better? I don’t know. All I know is money is green and its good for me :P





You seem to have done very well at building your sites up, but for most of us, we’re not quite on that level. Good advice though.
July 28, 2007 @ 8:19 amPajama Mommy only launched in may! May 2nd to be exact it is definitely far from being anything special like other sites! but its getting there
July 28, 2007 @ 11:09 am